End of Semester Musings

The semester ended on a very positive note. In fact, the last 4 months were the most productive in 2008, most positive and great – except for the strip between mid-Nov to mid-Dec: never again. I established relationships with my professors (3 out of 8 all time favorites are from this term), finally figured out what shape my career should take – accounts in the advertising business or strategic planning, particularly for creative ventures. God knows creative folk need help with directions (love y’all). Last semester was actually the best semester one, school-wise and life-wise. Marks were: A+, A, A- and B. Pretty satisfying, considering I didn’t study for the Int’l Mkt final, and got a B, and I pulled myself out of the B zone in Ethics in Finance. In fact, that class was one of the best ones I took, thanks to the amazing prof Allen Goss.

I leveled out and gained some perspective; I don’t take no for an answer and don’t feel lost at all. I’ve thrown out skeletons out of my closet and become more honest than ever before. I stopped wondering what this person’s and that person’s opinion of me would be if I did this and that. I am my own kind of person, I’ve done my inventory, and I patiently wait to break bread with my nearest and dearest (R, W, H, B, T, R, P, M, R in particular!).

I’m ready to hit the ground running and I cannot wait for the next year to start. Two thousand and hate is over, that ridiculous, cleansing, all-encompassing year, and now it’s time to conquer the next one. All my dreams will come true, and there is not a single thing I won’t be able to claim as my own. Look out, two thousand and mine! Sneak peek:2010 is to explode, considering it’s the year of the Tiger. And guess who’s the tiger here.

Filed under: memories , 2008, 2009, achievement, friends, improvements, plans, productivity, results, ryerson, toronto, university

On Talking Fast

Last week at work a young handsome man of African descent told me that perhaps I should speak a little slower. He said something about 50% slower. I shrugged it off, and said that people can actually adjust to a fast pace, especially if you’re making crystal clear sense. It’s definitely easier to adjust to a faster speech than an accent or incomprehensible blabber; worse yet, it’s incredibly hard to understand a poorly constructed or illogical dialogue.

Now, I’ve looked at the Introduction to the Confessions of an Advertising Man by David Ogilvy, and guess what: “I advised the reader to restrict himself to ninety words a minute in television commercials. It is now known that, on average, 200 words a minute sells more of your product. Pitchmen in open-air markets know this, so they talk fast.” (p. 17) That was in 1988. Twenty years later, I’m willing to bet on 300.

Why am I likening myself to television commercials (obviously, the effective ones)? Because I see myself as the product. My own self. A Brand. Those of you who know me personally (and not), know exactly what I am talking about. I am selling myself, and it usually works. In addition to talking fast, the mind has to be going twice as fast, as I’ve to come up with punchlines, think about possible objections or answers to questions before you get to formulating them. Most of the time, it’s intoxicating to listen to a fast speech :-p My thinking doesn’t stop when my mouth stops. Imagine what a blessing it is when writing exams and papers. Wouldn’t you, as my employer, want to have someone who can outthink the sceptics and plunge into problem-solving before the vast majority does?

Filed under: advertising, the world eh , advertising, brand, marketing, ogilvy, pop culture, productivity, research, self

High Achievements & Still Highs

Ibiza, Aug 2008. Rocking out with my socks out...

…on life Been hustlin’ and hustlin’ and hustlin’.

When I was at BBDO on Monday, the HR lady practically interviewed me right there and then. One of the many questions she asked me, “What was your greatest achievement?” Or the achievement I was most proud about. Historically, my victories have all been academic, as I haven’t actually embarked on that up-the-ladder journey (I’ll more likely be hopping up two or three ladders simultaneously) yet.

So, an achievement that I am most proud of so far is the one relating to me having gone from a B/B- GPA at the University of British Columbia (my finance dark days) to an A average, which then led to a Golden Key Society Membership. I have always been a straight A student, but some things happened at the university level and I had a lot of ground to cover to reach a Golden Key level. And I did.

Another achievement that I always think about took place in 1997 when my family just moved back to Russia (Magadan city) from Czech Republic (Prague). I was 11 and I forgot Russian at that point. But I quickly got it back. I was placed in grade 3, and our homeroom teacher presented us with a mathematical problem from the grade 6 curriculum. I did not have the math backing to solve the problem, but since all 40 of us 11 year olds had to present some kind of a solution to our teacher, I struggled. I struggled for 48 hours and couldn’t figure it out. I couldn’t figure it out until 2 hours before the class, when a strike of genius commanded my hand to write some grade 6 math gibberish (grade 8 by Western standards), and et voila – the satisfied and respectful face of my teacher always appears in my head when I do something amazing.

Filed under: memories , achievement, bbdo, career, development, future, improvements, marketing, memories, monday, productivity, work

clear out the junk

Originally uploaded by dreamtiger

I used to allocate a lot of my personal & precious time to things like being mad at my boyfriend for insignificant things. In reality, there were maybe about five things I should have really been mad about. I must’ve had too much time on my hands. I also loved to devote my time to getting angry at friends for silly things, although those frenzies didn’t last long.

Behold! I noticed that on Friday Darren kept apologizing and apologizing, and asking me if I was mad about x, y, z, and then not believing me. It was actually cute. But I wasn’t mad. I’ve spent so much time of my young life worrying about insignificant things and ruining mine and other people’s days that I simply don’t have the energy or desire for that anymore.

I’m proud of that development. I am quite easy-going, and don’t vigorously succumb to the drama. I don’t want to hurt anybody anymore (and, obviously, do not want to be hurt myself). There is no time to waste, no need to be angry with one’s close folks.

Filed under: memories , autumn, changes, improvements, memories, obsessions, photography, photos, productivity, travels

Expanding Horizons

“We are what we repeatedly do. Excellence, therefore, is not an act, but a habit.” Aristotle

During September some bolts have been twisting and turning in my head and heart, as a result of which I have been actively looking to expand my horizons. I’ve got the energy of a billion bears. I am increasingly interested in activities at Ryerson University, which I’ve never experienced before (or at UBC), and so I applied to the Ryerson University Finance Society case competition which is going to be happening all day on November 7. It’s not the prize – $4,000 for winning team plus some lucrative internships, – that’s motivating, but the fact that I want to do it.

I am also going to write an article for Ryerson Marketing Association – I’ve been thinking about a lot of recent developments, and will definitely write something interesting. I have an increasing interest in getting to know my fellow classmates more, which I never cared for before, heh. I’ve also been developing relationships with my professors, who are all super awesome people. Lucky me this semester.

To quote VHS or Beta’s “You Got Me” (download Baby Daddy’s remix), “Everything’s better off this way” Oh yeah, I’m researching shooting ranges near Toronto, as well as looking for archery lessons. I’ve got a good eye, better put it to use.

Hot Product Alert: Last week I went to Sephora in search of an amazing shower gel, and KORRES natural products caught my eye. Their products are “skin-compatible, environment-friendly, joyful and effective”. I grabbed the wonderful jasmine shower gel, and oh, wasn’t I impressed!! Korres is fabulous! Their claims are all true. I suggest you check this Greek skin product line out. (I’m trying out the Sunflower and Vitamin F shampoo for coloured hair really soon and can’t wait!)

Filed under: Quotable, moving up , aristotle, autumn, changes, guns, hot, mp3, product, productivity, ryerson, self, shooting, toronto, trends, UBC, university, vhs or beta

Simple Pleasures

Excuse me while I delay my research on Equator Principles (for my ethics in finance class, very serial biz), and list some things that currently make me happy:

1. Green Tea
2. Sunny days before the winter settles in
3. Yoga & Pilates
4. Heroes (season 3; makes me happy; I need a break once in a while, too)
5. Increasing number of potential squash partners!
6. Videography as a start
7. Supporting local businesses and eating healthy foods (Beretta Farms in particular!)
8. Texts from certain someone
9. Sticking to my plan
10. December plans! Vancouver, Dublin and who knows what else…

Santogold is on tonight at the Koolhaus.

“I am extraordinarily patient, provided I get my own way in the end.” Margaret Thatcher.

Filed under: Quotable, simple life , autumn, basics, equator principles, koolhaus, paper, plan, productivity, quote, santogold, self, thatcher

September’s Developments

I haven’t written all the posts about Europe, but I will continue to post more about my tour as I keep a to-do list of blog posts and I’m back (unfortunately). While I am hesitating to start reading Michael Porter’s Competitive Strategy, which is the big bang book in bussines strategy, I will write a little about what’s going on, especially since Hans pointed that studies have shown that blogging is quite good for you. Agreed.

The first week is so far very hectic. I straightened everything out with with my bank, Ryerson and work, signed up for the gym (to play squash, do cardio, swim), for pilates (let’s try this out), and cross-training group classes. Having paid $30 for the latter, I can go to as many classes – which include Cardio Camp, Spinning, Yoga, Abs & Butt, Boxing and Cardio Kickbox, – as I can, every week. First session tomorrow. I’m also doing a major health check this semester, it’s long overdue.

I’ve become a big proponent of cooking at home, and have a well-stocked fridge at the moment. After fabulous excesses of European food, I’m switching to lighter choices, and eliminating meats from my diet; let’s see how it goes. I compiled a weekly menu for myself to make sure I get all the recommended daily servings of various foods, that I prepare certain products earlier on to avoid spoilage, and to save the time spent on meal contemplation in front of the fridge.

One is more likely to get into a habit of doing particular things if one has a schedule, and since I want to improve time management skills and accomplish more in this busy time of my life, I set one up. Incorporating time for classes, studying, work, exercise, leisure, self-development, online tasks, it will go in effect starting next week.

Filed under: simple life , autumn, changes, food, productivity, self, toronto, work