Winter Slang. Real Talk.

The time has come and I bestow upon you an injection of new fun words to spice up thy drone speak. Shake it up, add festivities! Thanks, trendcentral!

Gen Pop
n. term used to describe the general population when “bridge and tunnel,” yuppies, tourists or “undesirable” individuals “intrude” upon an event, outing, club or local restaurant
“Did you see that girl on the dance floor wearing purple Uggs? Wow, the gen pop really takes over this place on Saturdays. Let’s go to a dive bar.”

G.O.M.L.
v. acronym for the phrase “Get on My Level;” said when one person both wants to imply that someone else can’t keep up and wants to urge them to catch up
“C’mon, pot bellies are totally in. G.O.M.L., and order some chili cheese fries.”

Cuddy
n. a word used to describe something shady or sneaky
“He’s still listed as single on Facebook, even though they have been dating for, like, three months. That’s so cuddy!”

Curl
v. a new way to crop your pants without cuffing; best for skinny jeans, curling is when you roll the bottoms of your pant legs very tightly two or three times, creating a delicate cinch above the ankle
“If you wanna show off the studs on your boots, you should curl your jeans.”

Guacamole (Personal favorite!)
n. money, cash, or funds
“If we’re going to that bar, I’m gonna need to stop at the ATM to grab some guacamole for drinks.”

Post-Zuckerberg
adj. term used to describe the era of Facebook ubiquity
“In the Post-Zuckerberg era, I never email anyone, well, except for my gram and when I’m trying to dig my way out of funemployment.”

 

PS. In other news, my left foot is infected and quite swollen and I wish I had minion to tug fruit and vegetables up the stairs. I’m extremely lethargic from all the antibiotics I’ve to take.

PPS. Previous thematic post: Summer Slang, August 12

Filed under: Quotable, random facts , culture, fun, funny words, marketing, pop culture, trends, word

Some Summer Slang For Ya

TrendCentral sent out a new set of hot wordizzles for us all, and I thought I’d share ze love.

Real Talk
n. This phrase is used to highlight that whatever is being said is the actual truth and not the rose-colored variety. One of the most famous users of this expression is v-logger Mr. Chi-City, who tends to drop the phrase every few seconds.
“Real talk, I was so hungover, I slept next to the toilet, real talk.”

Social Notworking
v. Checking your social networking pages while on the job.
“I got caught Facebook stalking by my boss today. I hope he doesn’t get mad I was social notworking.”

Gypster
n. A person who dresses like a hybrid of a gypsy and a hipster.
“There were hoards of gypsters at that Fleet Foxes concert afterparty in Echo Park last night.”

Shress
n. A tunic or shirt that is scandalously worn as a dress; the term has come into use because of the trend of girls leaving the house without a vital component – their pants. (And we’re not talking about mistaking leggings for pants; we mean the bare-legged girls that seem to be just wearing an oversized men’s shirt.)
“Can you believe she wore a shress to school? She looked like she just came from a slumber party.”

Epicocity
n. A word used to describe just how epic (i.e. awesome) something is.
“Did you see Tony jump out of the tree into the swimming pool? It was totally stupid but I gotta say the epicocity level was 10.”

DT
abbr. This strictly means “down to” and originated in the land of texting. Like other phrases that begin at the thumbs of teenage girls, DT has migrated into actual verbal conversations.
“Do you want to go shopping tomorrow?” “DTGS”

Berry
n. A term used to describe a member of the opposite sex.
“See them berries sipping on martinis? They look ripe for a picking.”

Here is the first part in the slang series

Filed under: random facts , culture, fun, funny words, marketing, pop culture, trends, word

Ketel One Strikes Again

Hey guys! If you remember my Ketel One post (or me blabbering about this in person), could you take a couple of minutes to fill out this survey please?

Matchstick is looking for feedback from anyone who may have seen my posting about Ketel One Vodka. If you click on the link below and complete the survey, you will be helping them by donating $2.00 to the Redwood Women’s Shelter, please Click Here to take the short feedback survey. For every survey that is completed, Matchstick will make a $2 donation to the Redwood Women’s Shelter. Your time and feedback is greatly appreciated”

Filed under: Great Products , help, marketing, product

New Slang

I just got my daily dose of awesome via TrendCentral, which in my opinion is the best trend-watching and relevant service out there. All you marketers better get on the end of it. I dream of going to their Trend Schools in New York or L.A. In the past, I have narrowly missed them, but not next year! Interestingly, I started practicing hatecation last fall by eliminating the words “hate”, “don’t like”, “can’t stand” and constructing my sentences differently.

RECESSION-INSPIRED SLANG
Povo (po-vo)
adj. Spawned from the increasing popularity of new HBO series Summer Heights High, the Aussie slang for poor has infiltrated the vocabulary of recessionistas everywhere
“Caroline, I can’t go out to dinner tonight: My pay cut has left me totally povo.”

RELATIONSHIP SLANG
Ex-hole
n. Your ex boyfriend/girlfriend who dumped you via Post-it/text/drop-off-the-face-of-the-earth-disappearing-act and who is now flouncing around town with a new love interest
“I bumped into my ex-hole this morning – she said she was so sorry that she cheated on me, blah blah blah. I wanted to puke.”

Hot Room
n. A social setting that involves a mix of people whose relationships to each other are, well, complicated
“I was sitting next to my current flame and then my ex-hole walked in with his current girlfriend, who I had a falling out with in high school – total hot room!”

DIGITAL SLANG

Geequals
n. Two people who are equal in depth of arcane knowledge
“I knew I had met my geequal when Frank showed me his Star Wars light saber iPhone app.”

Myselfish
adj. A term used to describe people’s need for recognition and self-fulfillment via the Internet. This is accomplished with incessant Facebook status updates and TMI-Twitter feeds, and serves the purpose of making one feel important and/or noticed
“My friends consider my need to Twitter detailed accounts of my trips to Trader Joe’s, the gas station, and my opinions on anything, really, to be annoyingly myselfish. I consider it shameless self-promotion!”

THIS YEAR’S REHAB
Retox (ree-tox)
v. To go back on your New Year’s resolutions and do the opposite of the goals you set for yourself
“Instead of following my resolution to get fit this year, I decided to retox and take up cooking classes instead. Oh well, no one follows New Year’s resolutions anyway, right?”

Smashed Potatoes
adj. Drunk, inebriated, similar to the term “hot mess”
“Sorry I bailed without saying good night, but I was smashed potatoes.”

STREET SLANG
Hate-cation
n. Taking a vacation from being a hater where you are committed to not saying anything bad about anyone or anything; synonymous with “moral cleanse”
“Whatever, I know you have an opinion but just can’t speak your mind because you are on a hate-cation.”

Obama/Not Obama
adj. London street reporters proclaim that our new President has become synonymous with “cool”
“Yeah, that is so Obama!”

Alt-worthy
adj. A term used to describe people or things considered to be cool or trendy
“The pop-up art gallery on Elizabeth Street is alt-worthy.”

Filed under: the world eh , fun, fun facts, funny words, marketing, trends, word

Macworld

Since last Monday’s death of my HP, I decided to marry the enemy. No, wait, it began in December when I actually started contemplating getting a Mac. “Once my PC dies, I will most likely get a Mac. It’s time to make the switch.” I jinxed myself. HP died sooner than I anticipated, right after the Christmas bills arrived…

Despite receiving the Rogers employee discount (the same week I quit the company, ending a 2.5 year relationship), it was still a pricey piece of machinery, which I intend to use for more than 2 years. The Apple store guy was a jerk, contrary to my naive belief that they’re all friendly and eager-beaverly want to enlist me in their Mac army. Despite all that, I love it. It’s smooth, sleek, light and empty of the past year and a half. It’s a beauty. I’m even not regretting the lack of a right click button, since the keyboard solves that issue. The opening video that Welcomes you to Macworld in all languages is absolutely bedazzling, a Christmas again.

The only minuses are lack of my music on the hard disk, nonacceptance of mini-DVDs, and no easy switch between languages (or maybe I just don’t know how to to set up the hot keys yet). I am also in the process of getting Mac programs on the computer – please share your recommendations.

Filed under: Great Products, moving up , apple, mac, macworld, marketing, product, recommendation

Think Outside the Dodecahedron

Here it is again! While reading Sean Moffitt’s SlideShare Presentation: Word of Mouth – A Prescription for the Bad Economy, I saw a slide which was yet another miracle from the BBDO NY’s office for UK-based The Economist. I understand it’s last year’s, but I don’t get to see many billboards, especially The Economist billboards here in Canada. “Think outside the dodecahedron.” First of all, dodecahedron is any polyhedron with twelve faces, but usually a regular dodecahedron is meant: a Platonic solid composed of twelve regular pentagonal faces, with three meeting at each vertex. Second, ’tis brilliant. I’ve seen the blogosphere really take on the expression. Thirdly, I personally think that the ad is not “telling you to think outside the dodecahedron”, as if you can do it just like that. This is more about the power you will attain by reading The Economist (damn it, I missed the last two issues myself, they’re in Toronto, and I’m in Vancouver until the 2nd). This is thinking about the thinking outside of the box. Squared, cubed. It’s about innovation².

By the way, while we are on the topic, check out the rest of the amazing advertising slogans (following the cut) created for The Economist and selected by Chand Arora. My favorites are highlighted:

Filed under: advertising , advertising, bbdo, creative, marketing, the economist

Ketel One Wins The Prize

Now, another product that I want to write about before the year is over (considering you’ll be shopping for somethings to help celebrate NYE), hails from Holland. Made with the finest Dutch wheat, grown on the land owned by the distillery itself, distilled through the giant coal chamber for that clean taste and tested by the Nolet family member before escaping the premises, extra premium Ketel One blew my mind. I had the pleasure of trying it for the first time in my life at The Spoke in Toronto, since the pleasant and elegant establishment allowed for the thorough enjoyment of the drink, which is equally classy.

As you know, I am Russian, and the next thing you’ll think is, “Oh, she must love vodka, obviously she likes this.” Wrong. As a matter of fact, I don’t like drinking vodka per se, and never pursued this activitity. Which is why Ketel One took my tastebuds by storm. It’s very clean, ultra smooth and possesses an unoffensive aftertaste (which can’t be said about Absolut). I definitely recommend dirty Ketel One martinis to adorn your Christmas party tables or the wild New Years Eve celebrations that I suspect you’re planning.

Next time I am looking to impress connoisseurs of drink, I will include the Nolet child in my palette, not Li’l Jon-preached Grey Goose that is several grades below KO when it comes to smell and taste.

Filed under: Great Products , drink, evangelist, marketing, obsessions, presents, product, review, surprise

H2O

In case you are still shopping for last minute Christmas presents, may I suggest the H₂O products for the lovers of bath and body goodies. As a hunter and tester of the best such products myself, I’ve been around the block when it comes to shower gels and hand creams. I bought my mom a Naturally Gifted Collection which has a shower gel, body lotion, spray mist and a body scrub in the Natural Spring scent, which is simply divine! Divine! To add to that, Natural Spring Mineral Bath will sway any bath-loving person: natural sea salts, sea kelp and aloe with magic bubbles! My mom (and I, since I got to try it) absolutely adore it. It is gentle, not overwhelming and wonderfully natural. Yum Yum Yum.

The product definitely aligns with the H₂O concept: “It’s water, but it’s so much more. It’s the thrill you had when you were seven and played Marco Polo in the deep end. It’s the roar of the ocean at night. It’s blue. It’s mysterious, deep and wet. It’s where you wish you were going. It’s personal, comforting, and serene.”

Vancouver store is on Robson & Nelson, Toronto store is in the Eaton Center upstairs. Great if you’re not looking to spend a whole bunch. If you do want to spend a whole bunch, I suggest KORRES natural products.

Filed under: Great Products , beauty, joy, marketing, obsessions, presents, product

On Talking Fast

Last week at work a young handsome man of African descent told me that perhaps I should speak a little slower. He said something about 50% slower. I shrugged it off, and said that people can actually adjust to a fast pace, especially if you’re making crystal clear sense. It’s definitely easier to adjust to a faster speech than an accent or incomprehensible blabber; worse yet, it’s incredibly hard to understand a poorly constructed or illogical dialogue.

Now, I’ve looked at the Introduction to the Confessions of an Advertising Man by David Ogilvy, and guess what: “I advised the reader to restrict himself to ninety words a minute in television commercials. It is now known that, on average, 200 words a minute sells more of your product. Pitchmen in open-air markets know this, so they talk fast.” (p. 17) That was in 1988. Twenty years later, I’m willing to bet on 300.

Why am I likening myself to television commercials (obviously, the effective ones)? Because I see myself as the product. My own self. A Brand. Those of you who know me personally (and not), know exactly what I am talking about. I am selling myself, and it usually works. In addition to talking fast, the mind has to be going twice as fast, as I’ve to come up with punchlines, think about possible objections or answers to questions before you get to formulating them. Most of the time, it’s intoxicating to listen to a fast speech :-p My thinking doesn’t stop when my mouth stops. Imagine what a blessing it is when writing exams and papers. Wouldn’t you, as my employer, want to have someone who can outthink the sceptics and plunge into problem-solving before the vast majority does?

Filed under: advertising, the world eh , advertising, brand, marketing, ogilvy, pop culture, productivity, research, self

Metromint

December 2005. San Francisco. I walked into a grocery store in search of water. I bought Metromint because of its sleek packaging (my favorite bottle design!) and the series of R-promises to: refresh, relieve, relax, revere, renew, rehydrate. Since then I’ve been a fan. When I see the product, I start to breathe heavily and immediately run to grab a bottle, or better yet, a couple, because I never know when I’m going to meet my beloved Metromint next. Love it, love it, love it.

I love it so much that when Chris & I went to Montreal (and he brought a bunch of Metromint with him!), I took a polaroid with the whole lot and sent it to the company, telling them of my loyalty and evangelical pursuits of converting the regular water drinkers over to the mint side. The company does not ship any cases to Canada, but the marketing director nevertheless sent me the cherrymint sampler case (before it even got released) and a t-shirt! Yes! Yes! Yes!

Oh! For those of you in the US: Order a 24 bottle case before January 8 and enjoy free shipping ($10 savings). Rock on!

Filed under: Great Products, advertising , evangelist, marketing, metromint, montreal, obsessions, photos, polaroid, product, travels, water

High Achievements & Still Highs

Ibiza, Aug 2008. Rocking out with my socks out...

…on life Been hustlin’ and hustlin’ and hustlin’.

When I was at BBDO on Monday, the HR lady practically interviewed me right there and then. One of the many questions she asked me, “What was your greatest achievement?” Or the achievement I was most proud about. Historically, my victories have all been academic, as I haven’t actually embarked on that up-the-ladder journey (I’ll more likely be hopping up two or three ladders simultaneously) yet.

So, an achievement that I am most proud of so far is the one relating to me having gone from a B/B- GPA at the University of British Columbia (my finance dark days) to an A average, which then led to a Golden Key Society Membership. I have always been a straight A student, but some things happened at the university level and I had a lot of ground to cover to reach a Golden Key level. And I did.

Another achievement that I always think about took place in 1997 when my family just moved back to Russia (Magadan city) from Czech Republic (Prague). I was 11 and I forgot Russian at that point. But I quickly got it back. I was placed in grade 3, and our homeroom teacher presented us with a mathematical problem from the grade 6 curriculum. I did not have the math backing to solve the problem, but since all 40 of us 11 year olds had to present some kind of a solution to our teacher, I struggled. I struggled for 48 hours and couldn’t figure it out. I couldn’t figure it out until 2 hours before the class, when a strike of genius commanded my hand to write some grade 6 math gibberish (grade 8 by Western standards), and et voila – the satisfied and respectful face of my teacher always appears in my head when I do something amazing.

Filed under: memories , achievement, bbdo, career, development, future, improvements, marketing, memories, monday, productivity, work

High on life!

As usual, I am bursting with energy, enthusiasm and ideas on how to make the world a better place. Or, perhaps, a better place for me? Not really, I care about many things, including the welfare of animals, women’s rights and treating everyone as kindly as possible (for we don’t know what battle they’re fighting, right).

I had a great information interview at BBDO Toronto today. I spent 90 minutes there, and met amazing people, asked them questions, answered their questions. Mad respect for BBDO yet again.

(Damn, I should be finishing my last marcom assignment, and yet again, I am writing here, because so many thoughts are appearing).

Okay, more than ever before, I want to be in advertising. I want to help people (clients), I love creative folk, and I can communicate with creative folk, i see the big picture, and I can analyse the numbers. In fact, the finance minor would probably help. I possess the gifts of translating the numbers into cohesive sentences. I am also a perfectionist. I pay goddamn attention to details, and, oh I’m sorry, but I can get quite demanding about those darn details.

The point is, I’ve given my answers to the right people (which is the above version with some +/- adjustments), and the right people are happy. I am also happy because, more than anything, I want to throw myself into the battle. Rawr!

Filed under: moving up , advertising, joy, marketing, photos, self, toronto

Product Placement

Product placement works. Like magic. It is also one of the cheaper and more effective ways to reach the consumer – show the product in action and worry less about the PVRs. In fact, how about more collaboration with television series and what not on putting products into the hands of actors? How much more/less would that cost? And how certain can you be now that the audience will certainly see the product in action?

The first effect of product placement that I remember in my short life involved us, 16- or 17-year olds, watching one of Michael Moore’s (yuck) documentaries. I believed it was Bowling for Columbine (or another one) with my Law class. If memory serves right, there was something about McDonald’s. While the movie bashed it, a whole bunch of us got hungry. Guess where we really wanted to go after the movie was over.

Mad Men. Those folks smoke and drink non-stop. For every misfortune, the remedy is to drink. For every great thing – more drinks. Whereas I don’t drink more frequently, I definitely seem to grab my favorite Djarum Blacks more often than not. Ooops!

PS. Happy December. In two weeks I’ll be in Vancouver! Wee!

Filed under: advertising , advertising, mad men, marketing, movies, product, product placement

15 years old again

Here is how it is: I laugh at the audience of preadolescent gals – or adolescent? Heck, let’s just say, tweens, – frenzying it up for some teenage vampires. Oh, and I don’t even know what the movie is about, and what sort of hilarity we are destined to see. And hilarious it is. Except that on the 55th minute you rapidly start swaying towards the gentlemanly Edward Cullen. Later on, one clues in that no 17- or 25-year old would ever act so nobly; it takes approximately 100 years to figure out how to treat a woman (girl in this case) right.

And yes, I remember how I used to love, love, love Anne Rice’s novels (that, last time I checked, still held the top of mind place in consumers’ minds), and vampire Lestat, and vampire Armand. I gave up on all of that. Ad then True Blood sucked me back into it. And so did the Lancome Piha Black lipgloss over their red lipstick a la Louboutin sole of a shoe.

And then this Twilight thing came out. I don’t mind admitting that I appreciate Robert Pattinson’s exterior, thank God for our same-agedness. If he was a tad bit younger, I would have to reconsider. All right, Edward Cullen, take me away! I am, too, a fan of Debussy’s.

PS. This review made me laugh so hard, I nearly had to rush to the washroom. Bagels, doom, and proletarian demands. I say, get them while they’re young!

Filed under: simple life , film, fun time, marketing, movies, music, obsessions, pop culture, product, review, twilight

BBDO NY for The Economist

I love The Economist. I love their advertising. BBDO forever!
Look at this smart way of getting their message across:

I simply can’t get enough. These pizza boxes with world food distributions stats appeared in 20 Philadelphia-area pizza shops. They are strategically located around universities and colleges, showing how students’ food consumption affects the rest of the world, and how The Economist is relevant to their lifestyle.

If I wasn’t hooked already, I’d go out and buy an issue immediately.

Filed under: advertising , advertising, bbdo, creative, marketing, the economist