Ok, not ALL. I just spent 20 minutes scanning various fashion personalities’ Twitter streams and was surprised (or not) to find plenty of annoying similarities (on some profiles), like mottoes, words of encouragement and assorted tidbits of wisdom.
As much as my first impulse is to appreciate fashion gods using social media tools and sending us advice that should inspire us, I concurrently feel that they (these soulless profiles) don’t honestly mean or believe what they send. Moreover, I think they are using Twitter to simply enhance their brand (a facade, a public image). It’s bullshit.
I should say now, that not everyone is doing this. Those in the younger spectrum seem to be using Twitter for what it really is, and interacting with fans or peeps they know. Zac Posen does a great job, so does Coco Rocha, Henry Holland and so on. There are plenty of real people on there, and they bring a lovely dimension to their public personas, and I love their brand more for it!
But look at this colorful batch!
Are you kidding me? How old is this guy? He seems to be quoting for a how-to-make-it-big-in-life mixed with an art book. Both a failure. Maybe good for aspiring 13 year olds.
And Carine Roitfeld:
I’m sorry, but I doubt that Carine Roitfeld got where she is now by “being nice to everyone”, being friends with a few and trusting only herself. Come on. She is a hardworking woman, and she in a fashion world. You think she would be absolutely nice to everyone (nudge nudge interns and poor anorexic fashion journalist wannabes)? And what about being friends with a few? Come on, I bet her BlackBerry contact list is exploding with friends.
The only decent quote on her page is this (and I favorited it). Very good point, and I do follow it:
I was horrified to learn that Allie Hilfiger is learning from these automaton Twitter accounts. She’s a youngun and in no way certified to disperse “wisdom” to the rest of us. But this is a free country, so obviously I have no problem with this.
This is actually decent:
Karl Lagerfeld does this thing too, but he’s at least ancient and has seen it all. Moreover, I do love him, and his tweets honestly sound self-produced and in no way fabricated (but then who knows, he may have a better talented ghost-twitterer). I actually favorite a lot of his posts.
I have a couple of questions to those automaton-like fashion celebrity accounts.
- Do they really tweet themselves? I suspect a lot of ghost-tweeting… Heh, interns of the 21st century are also obliged to tweet on their bosses’ behalf.
- Why don’t they interact with their fans? Do they want to stay out of “proletarian”, cheap and accessible-to-all tools like Twitter? Do they not know how to check for mentions?
- Why do they sound so goddamn generic? Is this because of the lack of erudition, personal opinion, personal publicly available opinion?
I am so fascinated by this. I have been thinking about this ever since I stared following Lagerfeld last year. But I truly love him. If anything, he’s best in class at this distant fashion icon tweeting. But others? Come on, others. Disengage or show some personality. Have you noticed any more fashion people doing this? Share. This blog is based on 20 minute long stalking session of certain twitter profiles (and several months of thinking), it’s by no means an exhaustive academic study.
I should also say that I have no doubt that these are wonderful and interesting people in real life (and they are, I know it), but what they’re doing with their Twitter profiles absolutely revolts me. If they started quoting various artists, intellectuals and philosophers from whom they learned (heh, if any), then I would quickly change my mind. Just don’t tweet Deepak, please.

































